Visual Idendity for SEVEN!

SEVEN! is an online sex toy store. The brand is inspired by the famous scene in the American drama Friends, where Monika uses numbers to depict seven sensitive points on women's bodies. This expresses the brand's concern for women's own bodies and sexual pleasure.
The brand image was designed to represent the smooth and fluid characteristics of sex toys, with the 'V' positioned middle for increased recognition and occasional expression.